Pre-launch · Charlotte metro

Rent what you
need from a
neighbor.

Find what you need from people in your neighborhood — for a fraction of the cost of buying.

Every item protected 5 cities at launch
Lawn mower available to rent from a neighbor on BoRo
Lawn mower
0.4 mi · available today
$25/day
Two paths · one platform

How BoRo works.

Earning on the left, renting on the right. Shield runs through both.

A couple listing their tools and gear on BoRo, with daily rental prices set.
For lenders
List. Lend. Earn.
1
List
Add an item in two minutes — photo, price, done.
2
Hand off
Meet your neighbor. Verified pickup, deposit already held.
3
Get paid
Money lands in your account after every return.
See it in action
Neighbors handing off a lawn mower borrowed through BoRo on a front walkway.
For borrowers
Find. Book. Use.
1
Find it
Search what you need near you — for a fraction of buying.
2
Book the dates
Pick your window. Your card holds the item value, nothing more.
3
Return it
Hand it back, the hold releases. No clutter, no commitment.
See it in action
Protection

Every item, fully protected.

BoRo holds the full value of every item before a rental starts. If anything goes wrong, the money is already there — no claims, no paperwork, no chasing.

100%
Item value held before every rental
$1,000
Maximum coverage per transaction at launch
Automatic
Disputes resolved — no paperwork, no calls
List
ID verified
Book
Deposit authorized
Pickup
Verified handoff
Use
Hold active
Return
Hold released
Verified borrowers
Every borrower is ID-verified through Stripe Identity before they can book.
Backed by full value
Lenders set what their item is worth. Borrowers can’t book until that amount is authorized on their card.
Up to $1,000 at launch
MVP item-value cap is $1,000, increasing post-launch based on real usage data.
Payout, not paperwork
If an item isn’t returned, the hold releases as a final payout. No claim form, no waiting.
Powered by
Stripe Authorization HoldsID by Stripe IdentityPayments by Stripe Connect
For lenders

How much could your stuff earn?

The average home has $5,300 in idle assets* — tools, gear, electronics, sports equipment. BoRo turns all of it into monthly income.

Select what items you own below to uncover your monthly income.

That’s $2,160 a year. Still think it should just sit in the garage or your storage?

Estimated income
$180/mo
Based on typical rental frequency in your metro.
Camera gear$120/mo
Power tools$60/mo
Join Waitlist to Earn
* Source: ThredUp Resale Report 2024–2025
Browse

Six categories to start.

The expensive things you only need a few times a year — already on your block. More on the way.

Tools & DIY
Tools & DIYfrom $8/day
vs $180 to buy
Electronics
Electronicsfrom $20/day
vs $1,200 to buy
Sports Gear
Sports Gearfrom $15/day
vs $600 to buy
Party Supplies
Party Suppliesfrom $10/day
vs $260 to buy
Family Essentials
Family Essentialsfrom $9/day
vs $240 to buy
Style & Apparel
Style & Apparelfrom $12/day
vs $320 to buy
The Waste Problem

37 million tons of usable stuff is buried every year.

Most of it still works — it just doesn’t have anywhere to go. BoRo is the infrastructure that keeps it in circulation.

The Problem

Good stuff gets wasted every day.

Millions of usable items — furniture, tools, gear, electronics — get thrown out instead of passed on. Most of them still work.

Usable household goods discarded as waste
37M
Tons of usable goods landfilled every year
US EPA
80%
Of it could have been reused
US EPA
$5,300
Idle assets in the average home
ThredUp 2024–25
The Solution

BoRo keeps good stuff out of landfills.

We connect neighbors so items get used, not discarded — giving what you own a second life, and real value.

Neighbors sharing party supplies instead of buying new
More Access
Get what you need, when you need it
Less Clutter
Nothing to buy, store, or maintain
Real Savings
A fraction of the cost of owning
Cleaner Future
Keeps good stuff in circulation
Renting isn’t just smarter than buying.
It’s smarter than wasting.
Why BoRo

Owning is overrated.

Most of what we buy sits unused 90% of the time. BoRo turns that idle stuff into access for your neighbors — and income for you.

$1,400
avg. spent yearly on rarely-used gear
90%
of the time, that gear sits idle
 
BoRo
Buying
Costs a fraction of buying
Protected & ID-verified
No clutter to store
Money back in the community
Where we launch

Starting in greater Charlotte.

Five cities go live together. Your ZIP tells us where BoRo heads next.

Launch cities
Live at launch
CharlotteNCWave 1
PinevilleNCWave 1
MatthewsNCWave 1
Rock HillSCWave 1
Lake WylieSCWave 1
Not in Charlotte?
Tell us where to go next.

Drop your ZIP and we’ll prioritize cities by demand. You’ll be first to know when BoRo reaches you.

We’ll only email you about your city. No spam, ever.

BoRo EKO

Earn while you sleep.

Invite your neighbors. Get a cut of everything they rent and lend — for a full year each.

Share your link — BoRo EKO
01
Share your link
Every BoRo EKO member gets a personal referral code to share with friends and on social.
They join BoRo — BoRo EKO
02
They join BoRo
Anyone who signs up with your code is locked to you for a full 12 months.
They rent & lend — BoRo EKO
03
They rent & lend
Each time they rent an item or lend one out, it counts toward your earnings.
You earn 6% — BoRo EKO
04
You earn 6%
Collect 6% of every transaction they make — stacked across all your referrals, paid monthly.
Become a BoRo EKO Member
Neighbors gathered in their community, joining the founding 10,000
Race to 10,000

Join the founding 10K.

BoRo locks in your rate for 24 months — and marks your profile forever. Once 10,000 spots are gone, they’re gone.

On the waitlist
8,247 / 10,000
1,753 founding spots left
Claim Your Founding Spot →
Founding 100
Spots 1–100
  • 24-month rate lock
  • $500 fee-free rental cap
  • Hub Early Access — Priority 1
  • Founding 100 badge on profile
Founding 1K
Spots 101–1,000
  • 24-month rate lock
  • $500 fee-free rental cap
  • Hub Early Access — Priority 2
  • Founding 1K badge on profile
Founding 10K
Spots 1,001–10,000
  • 24-month rate lock
  • Hub Early Access — Priority 3
  • Founding 10K badge on profile
BoRo Rewards

Contests built to reward our first members

Three ways to earn real cash from day one: refer your network, keep your listings active, and rack up five-star reviews. Here's how each one works.

ReferGrow the network
  1. 1. Refer

    Invite your friends to join BoRo

  2. 2. List

    Help them list active items

  3. 3. Win

    Climb the leaderboard and win cash!

ListKeep inventory live
  1. 1. List

    List items people want to rent.

  2. 2. Stay active

    Keep your listings active and visible.

  3. 3. Win cash

    Top 20 users share the $1000 prize pool!

ReviewEarn your reputation
  1. 1. Get 5-star reviews

    Deliver great experiences. Earn 5-star reviews from rental transactions.

  2. 2. Climb the ranks

    Be one of the top 30 users with the most 5-star reviews received.

  3. 3. Win & give back

    Win your share of 30% revenue and support local charities.

Join the Waitlist
Help Center

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